What is a Claude Skill? A simple guide to building your first one
No jargon, no engineering background needed. Build your first skill in five short steps.
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Guides & playbooks
Articles
10 Claude prompts every marketer should save
Reusable prompts for audience research, ad copy, landing pages, SEO outlines and campaign analysis.
Read article →Use AI as a marketing strategist, not a copy machine
A simple way to make Claude challenge your assumptions before it writes anything.
Read article →Build a content brief system with Claude Projects
Turn brand voice, ICP notes and examples into a repeatable briefing process.
Read article →How to build your first Claude-powered marketing workflow
Use Claude for research, briefs, landing page messaging, ad variations and campaign retrospectives — not just copy.
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Prompts you can copy
Claude Skills
Bulk Alt Text Generator
Give Claude a list of image filenames and it writes SEO-friendly alt text for all of them in one shot.
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Free tools for marketers
Free Resources
PNG to WebP Converter
Convert PNG and JPG images to WebP format instantly — no upload, runs in your browser.
Open tool →The Reach Ratio
Estimate audience reach ratios across marketing channels — useful for pre-campaign budget allocation and understanding channel overlap.
Open tool →What this site covers
For marketers who want practical AI leverage
Claude workflowsProjects, Artifacts, long-context thinking and review loops.
Marketing strategyICP research, positioning, messaging and campaign planning.
Content systemsBriefs, SEO outlines, LinkedIn posts, landing pages and email sequences.
Performance analysisCampaign retrospectives, CRO insights and reporting narratives.
About PromptOps Weekly
PromptOps Weekly is a blog for marketers learning how to use AI tools like Claude in real marketing work. The focus is on clear thinking, practical workflows and better outputs, not generic “AI will change everything” content.