Good prompts are not magic words. They are structured instructions that give Claude the role, context, goal and quality bar.
1. Audience research
Act as a senior marketing researcher. Analyse this audience and list their core pains, desired outcomes, objections, emotional triggers and buying criteria.
2. Positioning
Create 5 positioning angles for this product. For each one, explain the target segment, main promise, proof needed and risk of the angle.
3. Landing page critique
Review this landing page as a conversion strategist. Identify unclear messaging, weak proof, friction points and missing objections.
4. Ad angle generation
Generate ad concepts by angle: pain-led, outcome-led, comparison-led, objection-led, social proof-led and curiosity-led.
5. SEO brief
Create an SEO content brief for this keyword. Include search intent, article structure, FAQs, internal link ideas and conversion opportunities.
How to improve every prompt
Add examples, constraints and a clear review step. Claude gets much better when it understands what “good” looks like.